A Riot of Colour
Logo Identity and Print
A London-based boutique flower delivery service launched in 2011 creating beautiful, hand-tied bouquets from fresh, seasonal flowers sourced directly from the flower market every day. Customers can choose from a selection of mixed seasonal bouquets that come in a variety of colour ways to suit their mood or occasion.
I loved the name which had a rebellious, free-spirited air to it, so I wanted to create a logo that reflected this edgy attitude whilst still being modern and elegant. The chosen concept depicts a selection of colourful flower silhouettes spray painted with stencil cutout shapes the stems are formed from paint drips and paint splatters blend with the flower petal shapes. These multicoloured graffiti-style flowers then overlap allowing new abstract shapes and colours to form. The final logo has an loose, modern art feel that makes it fresh, unique and instantly memorable.
